As a Marketing Executive at our manufacturing unit, you will be responsible for developing and executing marketing strategies to promote our products within the industrial sector. Your role will involve a combination of strategic planning, market research, and hands-on implementation to drive brand awareness and increase sales revenue.

Key Responsibilities:

Market Research: Conduct thorough market research to identify potential customers, market trends, competitor activities, and opportunities for growth.

Strategy Development: Develop comprehensive marketing strategies aligned with the company's objectives, including pricing strategies, product positioning, and promotional activities.

Lead Generation: Generate leads through various channels such as digital marketing, trade shows, industry events, and networking with potential clients.

Customer Relationship Management: Build and maintain strong relationships with existing and potential clients, understanding their needs and providing effective solutions.

Product Promotion: Develop and implement marketing campaigns to promote our products, including creating marketing collaterals, advertisements, and online content.

Sales Support: Collaborate with the sales team to provide them with the necessary marketing materials, training, and support to achieve sales targets.

Market Expansion: Identify and explore opportunities to expand into new markets or industries, conducting feasibility studies and developing entry strategies.

Performance Analysis: Monitor and analyze the performance of marketing campaigns, tracking key metrics such as ROI, conversion rates, and customer engagement, and making recommendations for improvement.

Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources and adherence to financial targets.

Stay Updated: Stay updated with industry trends, technological advancements, and best practices in marketing to ensure our strategies remain innovative and effective.

Qualifications and Skills:

Bachelor's degree in Marketing, Business Administration, or a related field. (Master's degree preferred)

Proven experience in marketing roles within the manufacturing or industrial sector.

Strong understanding of industrial products, manufacturing processes, and market dynamics.

Excellent communication and interpersonal skills, with the ability to build rapport with clients and internal teams.

Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.

Analytical mindset with the ability to interpret data and derive actionable insights.

Creative thinking and problem-solving skills.

Ability to work independently as well as part of a team, with a results-driven approach.