NoBroker's broker-free operation is based on consumer-to-consumer (C2C) marketplace model.Unlike a business-to-consumer (B2C) model where brokers contribute supply and the startup focuses on demand, a C2C approach necessitates the company to handle both supply and demand.The company's C2C model employs a proprietary property discovery algorithm, considering commute and livability scores, along with property features. A machine learning algorithm then determines the suitable rental amount based on listing attributes, livability score, and historical data