Job Description
Industry: Beverages
Function: Marketing
Required Skills: team handling, Willingness to Travel, Defining the pricing strategy, Delivery of brand P&L Performance targets, Define brand positioning
Work Mode : ONSITE
Working Day : 6
Office Location : Mahim (West), Mumbai
Mandatory Criteria (Can't be neglected during screening) :
Candidate should be from FMCG tonic , beverage , cold drinks or Alcohol industry only.
1. Should be able to define the brand positioning
2. Digitally savvy with social media expertise to lead digitalization
3. Delivery of brand P&L performance targets
4. Proficiency in MS Office and marketing software & tools.
5. Knowledge of Mumbai market and local trends (Need Local Candidates only)
6. Comfort to travel
7. Team handling skills
Description
Responsibilities for Brand Manager
With our Consumer at the heart, your key focus will be to:
- Build deep understanding of target consumer groups, across key geographies in India
- Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.
- Identify the key market intelligence that will drive strategic business decisions
- Partner with Sales teams in achieving brand plans, and channel execution plans.
- Participate in defining the pricing strategy in close partnership with the commercial team.
- Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence
- Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity
- Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers
- Oversee design and execution of selected brand assets
- Digitally savvy with social media expertise to lead digitalization of activities.
- Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication
- Develop Brand Playbooks and Templates for market use.
- Ensure all brand assets developed adhere to brand guidelines.
Education: Must be Graduate.
- Work location : Mumbai
- Work Mode : WFO
- Job Requirements :1
- Educational Qualification : UG-Non Engineering
Additional Information
- Should be able to define the brand positioning
- Digitally savvy with social media expertise to lead digitalization
- Delivery of brand P&L performance targets
- Proficiency in MS Office and marketing software & tools.
- Knowledge of Mumbai market and local trends (Need Local Candidates only)
- Comfort to travel
- Team handling skills
Other Details
- Weekly Working Days: 6
- OFF Days Comment: Not Updated
- Salary Type: Annual CTC
- Salary : 1000000 - 1200000
Other Description
- Industry Type: Food , FMCG , Agriculture
- Employment Type: Full Time
- Role Category: Food , FMCG , Agriculture
Education
- Others
- Others
Key Skills
About Company
Aspire Highs is a specialized training and placement organization dedicated to enhancing the mental resilience and performance of students and working professionals. Through targeted workshops and training programs, Aspire Highs addresses real-world challenges with practical solutions, empowering participants to become self-motivated, goal-oriented, and effective problem-solvers.
Company Info
- Address : Guwahati
