Job Description:

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns across various digital platforms to promote our products or services. You will work closely with the marketing team to create engaging content, optimize campaigns, and analyze performance metrics to drive growth and increase brand awareness.

Key Responsibilities:

• Develop and implement digital marketing strategies to achieve company objectives.

• Manage and optimize online advertising campaigns (PPC, display ads, social media ads) to increase ROI.

• Create and curate engaging content for social media channels, website, and email marketing campaigns.

• Conduct keyword research and optimize website content for SEO to improve organic search rankings.

• Monitor and analyze website traffic and user behavior using Google Analytics and other analytics tools.

• Stay updated with the latest trends and best practices in digital marketing and recommend innovative strategies to reach target audiences.

• Collaborate with cross-functional teams including design, sales, and product development to align marketing efforts with business goals.

• Track and report on key performance metrics and provide insights to improve campaign effectiveness.

• Manage relationships with external agencies and vendors to support marketing initiatives.

• Stay abreast of industry developments and emerging technologies to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.

• Proven experience in digital marketing, with a focus on PPC, SEO, social media marketing, and email marketing.

• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and email marketing software.

• Excellent analytical skills and the ability to interpret data to drive informed marketing decisions.

• Creative thinking and problem-solving skills with a keen eye for detail.

• Strong communication and interpersonal skills to collaborate effectively with team members and stakeholders.

• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

• Relevant certifications in digital marketing (e.g., Google Ads, Google Analytics) are a plus.