Your day-to-day duties will include:

Leading the development of all marketing plans.

Ensuring the implementation of effective marketing strategies.

Reviewing and reporting on all areas of the marketing strategies and its implementation.

Developing the corporate brand identity in consultation with senior managers, executives, and partners.

Managing creative agencies and retainer partners.

Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.

Identifying ways to grow the marketing department and secure resources.

Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).

Conducting strategic marketing analysis that will help guide marketing messages.

Overseeing social media planning and execution.

Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.

Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.

Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.

Efficiently managing annual marketing budgets.

Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly