5 tips to increase the open rate of your job emails
If you have an email id (which everyone does), you must be used to getting a ton of emails every day. Now suppose your Company is into Entry level recruitment & have some amazing openings which need to be populated and you have gathered a list of promising job-seekers who you think would be a perfect fit for the job. You are planning to approach them through email. How will you ensure that your hiring mail will pop up instantly to the candidate?
We have collected valuable information and strategies towards confronting and acing this demanding task. Here we go:
Experts believe that the best way to achieve success in the field of talent assessment is by “personalization”. If the email is tailor-made according to the interest of the candidate, it will stand out from other emails in the clutter. Obviously, that demands extra efforts and time from your side but at the end of the day when you will be interviewing a candidate who got converted via your mail, you'd know all those extra efforts were worth it.
Always use a legitimate email address. By that, we mean an email address which consists of the recruiter's name and the Organization's name. Mails with no specific information end up landing in the spam/junk folder. Make sure you are not doing this basic mistake.
The headline makes the first impression with the candidate. It's the key to better conversions. It does not matter how in-depth and amazing the job description of my mail is, if the headline seems like a spam message, chances are the candidate might never open it. So there is no point of underrating a headline. Come up with headlines that will compel a candidate to open the mail.
Example: "Hello (candidate's name), still looking for a job? These jobs might interest you!".
Keep the headline as short as possible. This is another way to increase the email open rate.
Writing long paragraphs of a company's history might make the candidate lose interest in reading the mail. As much as the headline is important, the starting lines of your mail are equally important. They serve the purpose of hooking up the reader. Moreover, too much information overload about a company's history isn't going to affect a candidate's current situation or the upcoming jobs.
Instead, your aim should be on the needs of the candidate and the job opening you are writing the mail about. Focus on elaborating about all the roles and responsibility the candidate is expected to do inside the company. Tell the candidate how his career will be enhanced if he joins your company.
The closing part of the mail is also important. Make the ending sentence and the salutation a little bit appealing. Instead of using the same old salutation like “Warm regards” and “Yours sincerely”, we would suggest you write something like “Enthusiastically” followed by your name. We have talked to a number of Online Assessment Platforms who are into providing hiring solutions and their everyday activity revolves around sending a lot of mails to interested candidates. According to them, candidates engage more with mails which have creative salutations and short texts in the mails.
Only sending emails without customizing them according to the needs of the candidate will not help you to engage with high caliber candidates. Take note - Creating a personalized email takes time and demands efforts, but also promises a better open-rate. So it would be wise if you work on improving your current email structure by customizing it.
"HireMee has been a great experience for our students and the college. HireMee helped us understand where our students stand and showed us areas where they needed additional training. From the demo session to the exam, your team has been a tremendous support to us."
Ramakrishnan & Naveen Kumar,
Placement Officer, Salem College of Engineering and Technology
The selection process of your company looks unique. It is automated, lean and agile. From the PO's perspective, it ensures that every data is uploaded by the student and ensures its accuracy. From the student's perspective, the experience is seamless as he can upload data from anywhere.
Training & Placement Officer, Nandha Educational Institutions, Erode
The HireMee platform gave us an opportunity to showcase our talents which in turn resulted in getting placed in our dream company. The job assessment test was very useful to us. It helped us to reach our job goals. The assessment platform is innovative and allowed us to upload 20-second video resumes.
Final Year CSE, Sir C R Reddy College of Engineering
I got selected for Vee Technologies through the HireMee Platform. I would like to thank you for such a platform which tests all the skills needed by recruiters. The HireMee app is more like a social network with a lot of interesting features which makes the job search easier.
First Year CSE, Sir C R Reddy College of Engineering
Hiremee is a good platform for freshers seeking placement in reputed companies. The Hiremee platform has such an environment with more than 30 companies. The assessments tests the subject knowledge and mathematical knowledge of the candidate. The subject related questions are simple and logical. There is also a phase where they test our positive attitude.